- Budget against the project’s price band
- Whether the BHK they want is still open
- Move-in time against possession
Ask proprev and the intelligence
AI that does the work, with your hand on the switch.
proprev reads every lead, scores it with reasons, follows up and learns from every booking. You decide what it may do, feature by feature.
75+ signals, from budget fit to what the buyer opened.
Interest with every factor’s points on screen.
WhatsApp, email and SMS until intent is real.
Outcomes go back to Meta and Google.
75+ signals on every lead.
The form gives you a name and a number. proprev fills in the rest from the project, the buyer’s replies and where they came from.
- Distance and drive time to site
- Locality and the rates around it
- Home city and pincode
- Employer from the work email
- Company register lookup
- Affordability arithmetic
- Opened the cost sheet, and how often
- How fast they replied, and what they said
- Visits booked, kept and moved
- Which portal, ad or partner it came from
- The campaign and the spend behind it
- Duplicates from other sources
A score you can argue with.
Interest is arithmetic, not a black box. Every lead shows which signals added points and which took them away, so a sales head can read it, disagree with it and change the rule.
- Very interested · Some interest · Gone quiet, the same words everywhere
- Still to ask: what the rep should find out before the call
- Before you call: the reason this lead is at the top
Asked about 3 BHK on floor 11, wants a Saturday visit.
Home loan or own funds · possession timeline
Ask proprev
Ask your sales in plain words.
Type the question the way you would say it. The answer comes back as a table from your own data, scoped to what your role may see.
Visits and bookings, this quarter · Nilaya Heights · only fields your role can see
| Tower | Visits | Bookings | Days to book |
|---|---|---|---|
| Tower B | 58 | 9 | 17 |
| Tower A | 41 | 6 | 22 |
| Tower C | 19 | 1 | 38 |
12 leads · scoped to your team · only fields your role can see
| Lead | Budget | Visited | Next action |
|---|---|---|---|
| Arjun Kulkarni | ₹2.1 Cr | 28 Sep | Send revised cost sheet |
| Sana Iyer | ₹1.7 Cr | 21 Sep | Call · asked about floor rise |
| Dev Malhotra | ₹1.6 Cr | 14 Sep | Offer a second visit |
₹1.6 Cr due · 3 of 41 shown · only fields your role can see
| Flat | Milestone | Due | Status |
|---|---|---|---|
| B-1104 | Plinth | ₹18.5L | Due 12 Oct |
| A-702 | 3rd slab | ₹9.2L | 9 days late |
| C-305 | Agreement | ₹22.0L | Due 20 Oct |
A sample answer. In the product, Ask proprev turns your question into a read-only query on your own data.
Follows up on its own. Hands over when it’s real.
- Copilot by default. A reply is drafted from the project record and a person approves it.
- Auto, per campaign. When you switch it on, replies go out inside the 24-hour window after the buyer writes.
- Replies read and tagged: interested, busy, wrong number, call me. A hard “no” never becomes bookable.
- Some things always go to a person: discounts, guarantees, negotiation, complaints and “call me”.
- Handed over once intent is qualified, so your team talks to buyers who are ready.
The loop with Meta and Google
Every booking teaches your ads who buys.
Most CRMs keep the result to themselves. proprev sends it back, so the next leads look more like the last buyer.
- 1Leads arrive
From Meta and Google lead forms, into one list.
- 2proprev qualifies and books
Interest, site visit and booking happen on the lead record.
- 3Results go back
Qualified, site visit and booked are sent to Meta and Google as conversion events, with consent checked.
- 4The ads learn who buys
The platforms optimise towards people like the buyers who booked, not the ones who only filled a form.
Your controls
The AI works for your floor. You hold the switches.
- Every switch ships off
Each AI feature has its own switch, and none is on until your workspace turns it on.
- Copilot or Auto, per campaign
Copilot waits for a person. Auto answers only inside the 24-hour window after the buyer writes.
- No model decides who to call
Interest is rules you can read. No model scores leads or reorders a rep’s Home.
- First messages are approved templates
Cold and first-touch messages use DLT-approved wording, not words a model chose.
- Answers stay in scope
Ask proprev only answers from data your role may see.
- Every call is logged
Each AI call is written to a ledger you can audit, alongside the rest of the audit log.
- Read repliesTags interested, busy, wrong number, call me
- Draft repliesAnswers from the project record; a person sends
- Ask proprevPlain-words questions, scoped to your role
- Summarise callsA few lines and a next step on the lead
- Read portal mailEmails the rules missed become leads
- Suggest next actionAdvisory only; creates nothing