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Every enquiry, from everywhere you advertise.

Portals, ads, your website, WhatsApp, missed calls, walk-ins and channel partners, in one list.

9999acresPortal feed
MBMagicBricksPortal feed
HHousing.comPortal feed
CFCommonFloorPortal feed

One list. Duplicates merged. Each lead assigned with the reason shown.

RS Rohit SharmaMeta · 99acres Merged MeeraWhy is this mine? Same phone, two sources
PN Priya NairMagicBricks New VikramWhy is this mine? Project rule: Tower A
fMeta lead formsAds
GGoogle lead formsAds
WWebsite formHosted webforms
LPLanding pagesLaunch microsites
WAWhatsAppInbound chats
IVRIVR and missed callsTelephony
WIWalk-insSite office
CPChannel partnersBrokers
@Portal and broker emailRead into leads
CSVImports and APIYour old CRM, your systems

Built for everyone who sells a flat.

The developer, the sales head, the tele-caller, the site visit team, the broker who brought the buyer and the person who collects the money. Each gets their own Home.

Know which rupee earned which booking.

Spend, enquiries and bookings for every campaign on one screen, and 13 ready-made reports from sources to collections ageing.

  • Every project, tower and flat, and every rupee against it
  • Discounts over the cap go to an approval chain
  • Booking events sent back to Meta and Google
Ad analysisWhat the ad money bought
CampaignSpendEnquiriesBookingsReturn
Meta · Nilaya Heights launch
₹2.4L2129Per ₹1 · 2.1×
Google · 3 BHK Whitefield
₹1.1L964Per ₹1 · 1.6×
Housing.com featured
₹60K481Per ₹1 · 0.9×
Sent back to Meta and Google: qualified · site visit · booked

From first enquiry to signed booking. Every step runs itself.

Five steps on one record. The last one feeds the first, so every booking makes the next campaign better.

Capture

Every enquiry lands. In one list, already assigned.

Portal feeds, Meta and Google lead forms, your website, WhatsApp, missed calls, walk-ins and channel partners arrive in the same list, the moment they come in.

  • Duplicates merged on phone and email, so one buyer is one lead
  • Routed by your rules, with “Why is this mine?” on the lead
  • Speed-to-lead timers turn a waiting lead into work for the team
Book a demo Explore Capture
Leads · today214 new · 3 possible duplicates merged
WhoCame fromWhere they areLooking afterNext action
RSRohit Sharma Meta · Nilaya Heights launch Serious buyer Meera Next: Call now
PNPriya Nair MagicBricks Talked to them Vikram Next: Send cost sheet
AKArjun Kulkarni Website form Visit planned Farah Next: Confirm Sat 11 am
SISana Iyer Channel partner · Sunrise Realty New Meera Next: First call
Qualify

Every lead read. Scored, with its working shown.

proprev reads 75+ signals on every lead: budget against the price band, the BHK still in stock, distance to site, move-in time, replies, cost-sheet opens. Interest is rated with every factor’s points visible.

  • Why this score on every lead, so a sales head can argue with it
  • Before you call and Still to ask on the card
  • Ask proprev answers questions in plain words
Book a demo Explore Qualify
Rohit SharmaCame from Meta · Nilaya Heights launch
Where they are
Serious buyer
Interest
Very interested 92
Looking after
Meera (Tele-caller)
Why this score
Budget fits Tower B price band+30
Opened the cost sheet twice+20
6 km from site+15
Replied within an hour+15
Move-in within 12 months+12
Before you call

Asked about 3 BHK on floor 11, wants a Saturday visit.

Still to ask

Home loan or own funds · possession timeline

Engage

Follow-ups run themselves. On WhatsApp, email and SMS.

Approved templates, cadences and Outreach Studio send the right message at the right time, through one consent gate. Replies are read, and the lead moves on its own.

  • Copilot by default: a person approves each AI reply
  • Auto, when you choose, inside the 24-hour WhatsApp window
  • Your team gets the lead once intent is qualified
Book a demo Explore Engage
Rohit Sharma · conversationCadence: Nilaya Heights launch · Copilot
Approved template · WhatsApp · 9:48 pmHi Rohit, Nilaya Heights 3 BHK fits your budget. Shall we keep Saturday 11 am for a visit?
Email · 9:48 pmCost sheet and floor plan, Tower B
Read as: interested · visit plannedYes, 3BHK. Saturday 11 works.
Copilot draft · waiting for MeeraDone. Saturday 11 am, Tower B. I’ve kept a slot for you. SendEditHand to me
Replies are read and the lead moves on its own · Negotiation and “call me” go to a person
Convert

Visit, hold, book. No flat promised twice.

Visit slots cannot be overbooked. Holds expire on their own. The cost sheet is priced against the flat, and the booking carries every document and demand letter after it.

  • Buyers move their own visit from a link
  • Discounts over the cap go to an approval chain
  • Receipts are gapless, corrected and never edited
Book a demo Explore Convert
Visits · SaturdaySlots cannot be overbooked
Sat 11:00
Rohit Sharma
3 BHK · Tower B
Confirmed
Sat 11:00
Priya Nair
2 BHK · Tower A
Confirmed
Sat 12:00
Open slot
1 of 2 left
Sat 16:00
Arjun Kulkarni
3 BHK · Tower B
Moved by buyer
ConfirmMark visitedMove this visitCall off this visit
Booking · B-1104Rohit Sharma · Nilaya Heights
Basic price · 1,640 sq ft₹1,78,22,000
Floor rise · floor 11₹3,28,000
Car park₹4,00,000
Discount · over cap−₹50,000
Agreement value₹1.85 Cr
Waiting on AnitaDiscount over cap sent to the approval chain
Cost sheet frozen when issued · Demand letters follow the milestones
Learn

Every booking teaches your ads. So the next lead is better.

Qualified, site visit and booked go back to Meta and Google as conversion events. The platforms then look for more buyers like the ones who actually booked, instead of the ones who only filled a form.

  • Ad analysis: spend, enquiries and bookings per campaign
  • Per ₹1 for every campaign, on one screen

Up to 5× more qualified leads from the same ad spend, because Meta and Google optimise towards the buyers who booked. A ceiling, not a promise.

Book a demo Explore Learn
Ad analysisWhat the ad money bought
CampaignSpendEnquiriesBookingsReturn
Meta · Nilaya Heights launch
₹2.4L2129Per ₹1 · 2.1×
Google · 3 BHK Whitefield
₹1.1L964Per ₹1 · 1.6×
Housing.com featured
₹60K481Per ₹1 · 0.9×
Sent back to Meta and Google: qualified · site visit · booked
Sent back tonight Meta · Qualified × 14 Meta · Site visit × 6 Google · Booked × 2

Ask proprev

Ask your sales in plain words.

Not a report builder at 9 pm. Type the question the way you would say it, and get a table you can defend in a review.

A sample answer. In the product, Ask proprev turns your question into a read-only query on your own data.

Built the way your finance team would build it.

Security and data
  • Isolation in the databaseRow-level security on every table. The application cannot read another company’s data.
  • Role- and project-scopedEight roles, each seeing own, team, project or all. Partners see only their leads.
  • Consent on every channelNo message leaves without per-channel consent, quiet hours and the 24-hour WhatsApp window.
  • DPDP requests, in productAccess, correction and erasure handled in Settings, with a legal hold for finance records.
  • An audit log of every changeWho did what, when, on which record. Exports and payouts need a fresh sign-in.
  • Receipts that can’t be editedGapless receipts on an append-only ledger, corrected rather than changed.

Start free, and learn proprev by role

Pricing

Free for every user.The whole CRM.

Leads, visits, inventory, bookings, collections, channel partners and 13 ready-made reports, for your whole team. Intelligence and Leads are paid modules, priced per project, never per seat.

See pricingBook a demo →
proprev Academy

Productive on day one.Courses by role.

  • Selling 101: your first week
  • Working your leads like a list
  • From visit to booking
  • Money: cost sheets to collections
  • Reaching people at scale
  • Reading your numbers
Explore the Academy

Straight answers.

Something else? Ask us on a call →

Is the CRM really free?

Yes. The proprev CRM, with leads, visits, inventory, bookings, collections and channel partners, is free for unlimited users. proprev Intelligence and proprev Leads are paid modules, priced per project, never per seat.

Do we have to migrate from our current CRM first?

No. Start with a CSV import of your leads (with field mapping, batches and one-click revert) or the public API. Set up one project’s units and price list, and you can work the same day.

Does the AI message buyers on its own?

First and cold messages always use approved templates. AI replies wait for a person in Copilot, which is the default. You can switch a campaign to Auto, and then replies inside the 24-hour WhatsApp window go out on their own. Negotiation, complaints and “call me” always go to a person.

Can our channel partners use it?

Yes. Partners sign in with the same login and land on their own Home: their leads, Paid to me, Owed to me, and an earnings statement with TDS and GST. They never see another partner’s leads.

How is our data kept separate?

Isolation is enforced by the database itself, with row-level security on every table. Access is scoped by role and project, every change is in the audit log, and DPDP requests are handled inside the product.

What does “up to 5× more qualified leads” mean?

proprev sends Meta and Google the leads that were qualified, visited and booked, as conversion events. The platforms then optimise towards buyers like those. It is a ceiling, not a promise, and it depends on your campaigns.